Definition from zikkir, the free dictionary
NounCounterslogan (plural Counterslogans)
- A slogan created to oppose another slogan.
- 2008 William Safire Change Machine
- His rallying cry inspired the partisan crowd, but Truman supporters reminded voters of Lincoln’s admonition when running for re-election in 1864 not to “swap horses while crossing the river” which could not be overcome by the Republican counterslogan “Change horses or drown!”